Friendship Day 2025 saw brands like Tinder, AJIO, Zomato and more tap into nostalgia, humour, and relatability to connect ...

According to the agency, the new venture marks OML's entry into full-scale advertising with an emphasis on culturally driven ...

Apple Intelligence currently doesn't offer search capabilities; it focuses on summarising notifications, rewriting text, ...

Falguni Nayar noted that tools such as AI, personalisation features and virtual try-on technology played a key role in ...

In this article, Geetanjali Chugh Kothari of Future Generali India Life Insurance shares how marketers can approach mortality ...

The complaint accuses Google of engaging in anti-competitive behaviour across various parts of its AdTech system, including ...

YouTube is positioning the tool as a discovery mechanism, offering smaller creators potential access to larger audiences when teaming up with more prominent names.

The updated design focuses on visual appeal and will include an 'aesthetic score' for each ad, without the use of excessive hashtags, emojis, or cluttered URLs.

Leaders from culture-first creative agencies explored how being built for the internet, with a deep focus on craft, speed, ...

Realize unpacks how over 600 million Indians are engaging with content during the festive season, offering marketers a view ...

At Social Samosa's AgencyCon 2025, ad leaders explore the persistent issue of idea theft in advertising, highlighting the ...

Talented's Dulani shares how the employee-owned agency came into being and what the practices are that keep the employees ...