Alexa+, Amazon’s revamped version of Alexa was unveiled Wednesday, bringing the popular voice assistant into the artificial intelligence era.
A software example comes with ChatGPT Advanced Voice, which, like Amazon's Alexa, can hold conversational, multi-turn chats with people. However, it is only available in ChatGPT Plus, which costs $20 monthly. Thus, users must go out of their way to access ChatGPT and commit to an additional subscription.
With Alexa+, Amazon is making a play for the consumer agent space. It has a shot at succeeding — if all goes according to plan, that is.