“Severance” stars Adam Scott as severed Lumon employee Mark Scout. In the second season, Mark and his co-workers learn “the dire consequences of trifling with the severance barrier, leading them further down a path of woe,” according to Apple TV+’s description.

The hit Apple TV+ workplace thriller "Severance" returned for a second season last week, and Apple continues to heavily market the show.

The Apple CEO — "Tim C" — is greeted by Mr. Milchick when he enters the Lumon offices in a the season two promo.

With the second episode of Severance season two now available, Apple's CEO Tim Cook is promoting it in a different way than previous shows.

"Severance" director Ben Stiller has shared a video of Apple CEO Tim Cook's new morning routine, as he goes from being an outie to an innie, in the now famous Lumon elevator.

This week’s Apple headlines; iPhone 17 Air leaks, iPhone SE design, iPad Air specs, AirPods Pro hearing test for UK, Chinese iPhone sales, Nokia’s iPhone reaction, and

Apple CEO Tim Cook, who is three years shy of conventional retirement age, has said he would like to continue working even after turning 67. Speaking on a recent podcast appearance on Table Manners, the 64-year-old tech leader opened up about retirement.

After Trump signed an executive order to rename the Gulf of Mexico, Crenshaw tagged the Apple CEO to call attention to the gulf's label on Apple Maps.

Apple CEO Tim Cook visited the severed floor of Lumon Industries. Before exiting the elevator, Cook’s “severed” self grinned mischievously, walking the long white hallways to meet Mr. Seth Milchick (Tramell Tillman) for an instructional video.

Tim Cook’s not the only CEO who wakes up early and eats the same meals most days. Experts say it can help minimize decision fatigue, though there can be downsides

Rep. Dan Crenshaw (R-TX) is upset that Apple Maps still calls the Gulf of America the Gulf of Mexico. So upset that he tagged Apple CEO Tim Cook on X and said he’d filed a complaint. “Hey @tim_cook, just noticed Apple Maps still calls it the Gulf of Mexico. Sent a report through the app, but thought you’d want to know!” said the former Navy Seal.