The world No. 1 and three-time Grand Slam champion lags behind her contemporaries in endorsements despite standing atop her sport.

Aryna Sabalenka has become the 5th player in the Open Era to reach five consecutive Women’s singles Grand Slam finals on hardcourt, matching a record that hasn’t been seen in 25 years.

Aryna Sabalenka has achieved a new incredible record on the courts of the Australian Open. The Belarusian, beating her friend Paula Badosa, has got her third consecutive final in Melbourne (who is playing right now against Madison Keys ).

Madison Keys wrote three short words on the camera lens after her victory against Iga Świątek at the Australian Open: “Oh my god.”

Steffi Graf (1988-90) and Monica Seles (1991-93) have also achieved the feat, but Sabalenka was quick not to overlook her upcoming clash with Badosa

Her racquet smash and swift exit took the focus off the new champion, but she says there was a good reason for it all.

Aryna Sabalenka broke down in tears on her bench after failing to defend her Australian Open title against Madison Keys in the final.

In their head-to-head matchups, Sabalenka has had the upper hand, winning four of their five previous encounters.

Aryna Sabalenka has a third Australian Open title in sights after she showed who is boss in her semi-final against Spaniard Paula Badosa, winning 6-4 6-2.

American Madison Keys stunned world No. 2 Iga Świątek in an all-time Australian Open classic, coming from a set down to win 5-7, 6-1, 7-6(8) and set up a final showdown against Aryna Sabalenka.