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E-commerce major Amazon India has launched a new generative AI-powered conversational shopping assistant, Rufus.

With the embarking of the festive season, the biggest sale on the giant e-commerce platform is going to be live. Get ready to ...

Rufus enables natural language interactions within the Amazon app, to ask product-related questions, get recommendations, or ...

The Indian SMBs, a part of Amazon's seller programmes, include Karigar, Saheli, Alpino, Phool, Aazol, Taasha Craft, among ...

Amazon India has unveiled a new AI-powered conversational shopping assistant named Rufus to enhance the shopping experience ahead of its festive sale. Rufus allows natural language interactions, ...

Amazon India introduces Rufus, a new AI-powered conversational shopping assistant, for its upcoming festive sale. Rufus ...

"The app that we use today is the result of thousands of small incremental improvements that we make every day to enhance your shopping experience on Amazon," shared Zaid Khan, director, Reach and ...