Starbucks' new CEO, Brian Niccol, took over in September. The company's former CEO, Howard Schultz, believes in his successor ...

Starbucks’ new strategies are rooted in the same foundational principles that helped the company succeed internationally.

“It reminds customers across age groups that Starbucks serves the best coffee,” Starbucks CEO Brian Niccol, told investors during the company’s earnings call on Oct. 30. Ashlie D. Stevens is ...

Starbucks CEO Brian Niccol is initiating a U.S.-focused growth after the coffee giant missed fourth-quarter earnings ...

Starbucks' ex-CEO, Howard Schultz, told Fortune he trusts successor Brian Niccol to revitalize the company. Niccol plans a back-to-basics strategy as the coffee chain faces low sales. Schultz ...

Starbucks' ex-CEO, Howard Schultz, told Fortune he trusts successor Brian Niccol to revitalize the company. Niccol plans a back-to-basics strategy as the coffee chain faces low sales. Schultz, who ...

Improving the mobile ordering experience at Starbucks is high on Brian Niccol’s to-do list as he takes the CEO reins at the Seattle coffee giant. The former Chipotle CEO joined Starbucks last ...

Starbucks CEO Brian Niccol is wasting no time in his first few months at the helm, as he makes sweeping changes to bring the Seattle-based coffee chain back to its glory days. In his first ...

Newly appointed CEO Brian Niccol is expected to share more details on Starbucks' turnaround plans on the company’s earnings call. Starbucks Corp SBUX reported fourth-quarter financial results ...

Starbucks CEO Brian Niccol on Wednesday told investors that he plans to overhaul Starbucks’ US locations, adding more comfortable seating, ceramic mugs and a coffee-condiment bar, with customer ...

Starbucks investors heard more details about CEO Brian Niccol's plan to bring back customers to U.S. stores. Many of the changes are meant to help Starbucks cut service times down to under four ...