Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...
While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...
New analysis released by the HotDeals Research Team suggests that consumers are entering 2026 with a more deliberate and ...
AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...
In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...
Paradoxical tensions among consumers are making their behavior unpredictable and baffling many sellers, according to a report released Monday by a global strategy and management consulting firm.
New research reveals how AI agents are transforming retail search. Survey of 6,000 shoppers shows agentic commerce reshaping product discovery. Read the report.
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