Citing multiple use-cases, Electronic Arts wants to use AI for what it believes will make games more efficient to develop.

EA also announced new AI-powered features for The Sims 4, including a visual search for content uploaded to the Gallery and ...

"The Sims" movie adaptation from Amazon MGM Studios has been officially confirmed by video game maker Electronic Arts.

Details on the film are scarce, although EA says it will be ‘very much rooted’ in the games’ universe, and feature plenty of ...

Rating: Analysts assign qualitative assessments to stocks, ranging from 'Outperform' to 'Underperform'. These ratings convey ...

FIFA had reportedly demanded more than the $150m or so that it had been charging EA each year for the privilege of using its name. EA decided instead to embark on what Andrea Hopelain, who runs its ...

During its Investor Day 2024 presentation, publisher Electronic Arts shared a concept video called "Imagination to Creation." ...

Jefferies analyst James Heaney CFA has maintained their bullish stance on EA stock, giving a Buy rating today. James Heaney CFA has given his ...

A movie based on the life-simulation gaming series The Sims has been confirmed, in Hollywood's latest effort to cash in on ...

EA wants generative AI to be one of the cornerstones of the company's business. This „creativity” didn't arouse enthusiasm.

A movie based on the life-simulation gaming series 'The Sims' was confirmed in Hollywood's latest effort to cash in on the ...