OpenAI bets its future on a distraction-free experience, sacrificing ad revenue to stop Google’s ecosystem from winning the ...
Advertisers can now buy premium live sports inventory programmatically, combining massive reach with better frequency control ...
AdExchanger, part of the Chief Marketer Network, is launching Programmatic AI, a new industry event debuting May 18–20, 2026, ...
CTV publishers and vendors flocked to CES to charm advertisers with AI products designed to simplify and improve media buying ...
The platform introduced “Homepage Feature” in closed beta, and expanded programmatic access via Amazon DSP, Liftoff, Index ...
Roblox has expanded its advertising platform as part of its efforts to position itself as a core marketing channel for brands ...
Advertising is still spending like audiences haven’t moved, but the data says otherwise. As global ad investment crosses the ...
AI promised efficiency, delivered backlash, and reshaped creativity, media and jobs. As 2030 nears, advertising faces a ...
Campaign Middle East on MSN

2025 wrap-up: The year in adtech

The year in Adtech captures the platform launches and partnerships that reshaped the Middle East’s adtech landscape in 2025.
Roblox has announced a major expansion of its advertising platform, strengthening its position as a destination for brands ...
Magnite (MGNI) is back in focus after being named the ad tech monetization launch partner for cloud gaming platform PH²ND, along with a new data integration with Cognitiv that broadens tools for ...