OpenAI bets its future on a distraction-free experience, sacrificing ad revenue to stop Google’s ecosystem from winning the ...
Advertisers can now buy premium live sports inventory programmatically, combining massive reach with better frequency control ...
AdExchanger, part of the Chief Marketer Network, is launching Programmatic AI, a new industry event debuting May 18–20, 2026, ...
CTV publishers and vendors flocked to CES to charm advertisers with AI products designed to simplify and improve media buying ...
The platform introduced “Homepage Feature” in closed beta, and expanded programmatic access via Amazon DSP, Liftoff, Index ...
has left WPP Media after serving as its head of programmatic and ad operations for five years since 2021, as he announced on ...
WPP Media, Butler/Till, MiQ and others today announced they are working to launch PubMatic AgenticOS, an operating system ...
Roblox has expanded its advertising platform as part of its efforts to position itself as a core marketing channel for brands ...
This verdict, which revealed that Google unlawfully tied its publisher ad server to its ad exchange, sent ripples throughout the programmatic ecosystem. The implications for publishers and supply-side ...
Sharma said that he plans to take a short break before announcing his next professional move and no details have been shared ...
Advertising is still spending like audiences haven’t moved, but the data says otherwise. As global ad investment crosses the ...
AI promised efficiency, delivered backlash, and reshaped creativity, media and jobs. As 2030 nears, advertising faces a ...
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