Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding won’t catch on their own. Most PPC marketers love talking about automation, ...

This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting ...

Let’s be real for a moment: we’ve all looked at those massive jackpot numbers on a billboard and thought, “What if?” It’s a ...

Want to turn a single image into a full cinematic ad? In this video, I’ll walk you through how to create high-quality, ...

The new tool delivers privacy instructions to every registered data broker at once. Launched on Jan. 1, it is open to all California residents.

Google is testing appending "learn more" links to the end of the Google search ads text. So the Google Ad will have its normal ad description and at the end, Google is testing adding "Learn more" with ...

Google has removed its long-standing unified pricing rules in Google Ad Manager, once again allowing publishers to set different price floors for Google demand versus other programmatic buyers. What ...

U.S. District Senior Judge P. Kevin Castel certified a class of about 5,000 publishers after rejecting defendant Google's motion that sought to exclude expert opinions of a Harvard Law School ...

EXCLUSIVE: YouTube has terminated two prominent channels that used artificial intelligence to create fake movie trailers, Deadline can reveal. The Google-owned video giant has switched off Screen ...