Johnnie Walker Blue Label Ice Chalet is yet another unexpected collaboration for a brand built upon innovation and creative marketing.

The "iconic" and hugely popular Johnnie Walker Black Label Blended Scotch Whisky has seen an incredible reduction of 32 percent. An unmistakably big-tasting and vibrant blended Scotch whisky ...

Après-ski deserves its own whisky, and Johnnie Walker may have just made it: Blue Label Ice Chalet. After all, what tastes ...

Check back each Sunday for his latest whiskey review. If you’re a scotch whisky fan ... and while maybe not as popular as Johnnie Walker Black, it’s a whisky you’ll find at most bars ...

Whisky enthusiasts can rejoice as the "iconic" Johnnie Walker Black Label Blended Scotch Whisky has been given ... For those in search of something truly exceptional, The Whisky Exchange is ...

Diageo has announced the launch of its new global luxury division, a business unit that will oversee its portfolio of premium ...

This smooth whisky, aged for 12 years, promises layers of spice, vanilla and sweet fruit swaddled in a smoky overtone ...

This reflects a broader trend of people associating whisky not just with consumption, but with lifestyle and status. Johnnie Walker is tapping into this trend by launching niche, high-end products ...

Aged 79, Walker was born ... to learn the art of whisky making which led to more than half a century in the industry and is one of the most famous names in the Scotch whisky business.

Leading a brand is like running a relay, marketers must take the baton from those who built it in the past and be prepared to pass it on to those in the future, says Johnnie Walker global brand ...