Want to know which items are at the top of this beauty ed's wish list at all times? Read on... My first pick may feel a ...

For a beauty brand such as Maybelline, using augmented reality to let users virtually try on products is a great way to give users a sneak peek before they buy something. Although augmented reality ...

Here's an honest review of the lash-lengthening Maybelline Lash Sensational Firework Mascara, which delivers a minimalist, "clean girl" vibe.

If you’re looking for some new beauty products to update your routines, this is the post for you! I am rounding up my top ...

Oh and if you're looking for a drugstore option, we've got you covered (literally), with Maybelline's Fit ... Victoria Jowett, former beauty director: I rarely try a new foundation and instantly ...

Check out the best early Amazon October Prime Day beauty deals to save up to 55% on Crest whitestrips, SheGlam blush, Hot ...

WITH the strain of the summer holidays over and kids back in class, mums are finding time to focus on themselves again.

Perfect Corp. has since grown to dominate the space and power various virtual try-on activations with generative AI tech such as its partnership with Dufry introducing AR makeup try-on tech in ...

Lip glosses are one of the most glamorous products to come out of a beauty factory. But they aren’t for people with long hair ...

The best eyeliners — liquid, gel or pencil — will last for hours, deliver great color payoff and help with cat-eyes, smokey eyes and more. These are our picks.