Toronto FC’s new signing could debut in this weekend’s clash against FC Cincinnati.

When it comes to the NBA's Nike era, much of the Swoosh's output has been fairly disappointing compared to what it's done for college football and college basketball. When the sportswear giant first ...

LeBron James has been the most enduring icon that the NBA has ever seen, redefining longevity throughout a record-breaking ...

In late 2002, Nike began creating a global campaign featuring the black mamba -- and presented it to an NBA superstar. That ...

The Lakers named Michael Spetner as Chief Strategy & Growth Officer to lead long-term business and international growth.

NBA Christmas jerseys were discontinued after the 2016-17 season ...

In an extract from his book, Philippe Auclair reveals the influence of mother, Fayza, and other prominent women on the Mbappé image and brand ...

Basketball great Michael Jordan had a long, prosperous career as a Hanes spokesman before parting ways with the company. Take ...

The San Antonio Spurs are on their longest winning streak since Tim Duncan concluded his storied 19-year career a decade ago. Until Wednesday, most of the wins were aesthetically pleasing and decided ...

Every year, the Super Bowl halftime show is dissected not just for its choreography and setlist, but for the hard data that ...

At a difficult time for America, Super Bowl advertisers asked viewers to take care of themselves and others — and maybe even ...

It might be time to admit that, much like the NBA Dunk Contest or the NFL’s Pro Bowl, the era of Super Bowl commercials being something special just may be over. While the Seattle Seahawks and New ...