Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

For the first time, a digital-only agency executed a local linear TV buy—proof that ITN and Magnite's programmatic platform ...

CTV publishers and vendors flocked to CES to charm advertisers with AI products designed to simplify and improve media buying ...

NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports ...

EXTE has become the first partner in Europe to integrate The Trade Desk’s Price Discovery and Provisioning (PDP) API, a ...

NEW YORK, Jan. 12, 2026 /PRNewswire-PRWeb/ -- Datonics, a leading provider of data and audience solutions for digital advertising, is building on the momentum of 2025, which marked a year of ...

The platform introduced “Homepage Feature” in closed beta, and expanded programmatic access via Amazon DSP, Liftoff, Index ...

DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from ...

At CES 2026, DirecTV Advertising introduced the programmatic enablement of inventory from DirecTV Remote, a move it says ...

The Middle East’s media and entertainment industry is expected to witness steady growth over the coming years, driven by rising digital consumption, expanding ...

Logie Inc. has released a new whitepaper showing how traditional creator selection drives ROI loss and how AI precision ...

Holistic, end-to-end workflow—integrated and automated across planning, buying, execution, and finance—reduces operational overhead and frees teams to focus on higher-value work. Faster, more accurate ...