Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

AgenticOS is intended to cut down time spent on campaign setup and troubleshooting while freeing up focus for more high-level ...

CTV publishers and vendors flocked to CES to charm advertisers with AI products designed to simplify and improve media buying ...

For the first time, a digital-only agency executed a local linear TV buy—proof that ITN and Magnite's programmatic platform ...

EXTE has become the first partner in Europe to integrate The Trade Desk’s Price Discovery and Provisioning (PDP) API, a ...

NEW YORK, Jan. 12, 2026 /PRNewswire-PRWeb/ -- Datonics, a leading provider of data and audience solutions for digital advertising, is building on the momentum of 2025, which marked a year of ...

WPP Media, Butler/Till, MiQ and others today announced they are working to launch PubMatic AgenticOS, an operating system ...

The platform introduced “Homepage Feature” in closed beta, and expanded programmatic access via Amazon DSP, Liftoff, Index ...

DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from ...

At CES 2026, DirecTV Advertising introduced the programmatic enablement of inventory from DirecTV Remote, a move it says ...

Logie Inc. has released a new whitepaper showing how traditional creator selection drives ROI loss and how AI precision ...