These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

Community releases industry outlook as brands shift from one-way blasts to meaningful, two-way relationships Companies ...

Oshry, who previously served as Senior Vice President of Marketing and Communications at OAAA, will continue to lead OAAA’s ...

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

Customers today don’t interact with brands in separate boxes. They see your social posts, read about you in the news, click your ads, get your emails, and visit your website – sometimes all in one day ...

So, you want to get your business noticed? It’s not always easy, right? There’s a lot of noise out there, and figuring out how to actually reach people who might buy what you’re selling can feel like ...

Categories: Review the latest tools and platforms that boost performance marketing efforts across paid, search, and affiliate channels.">Performance Marketing Tools, Digital Marketing World Forum, the ...

ProMotion, which is just Apple speak for variable display refresh rate, is available across the entire iPhone 17 range. Even so, it won't make much of a difference in day-to-day usage. After a long ...

Something feels off about your job, but you can’t quite put your finger on it. Your days are busier, and your decisions carry more weight. Yet when you look at your job title and paycheck, nothing has ...

At the University of Dayton, we have an incredible story to tell. And it's important that when we speak about ourselves, we speak with one voice. We need to speak in a way that makes others understand ...

Xiaomi appears to be making a significant push into satellite communication, with new reports suggesting the advanced feature will soon be available across multiple smartphone lineups, including the ...