Amid crashing waves of information and content, psychographics are one way to keep your targeted audiences from drowning in a sea of sameness. Both paid and organic campaigns should be using ...

When it comes to “psycho” anything, you might feel a little wary – maybe the term makes you think of complex scientific concepts…or maybe you’re just thinking about classic Hitchcock films. But have ...

Once marketers have mastered truly deep psychographic social targeting, it’s time to integrate social PPC into the larger marketing picture by directing precise audiences into tightly filtered ...

Psychographic characteristics are important because they provide a much narrower and targeted view of the customer or consumer. Psychographics move the business closer to the right customers and ...

If you've ever wondered why customers behave the way they do - then you're already thinking about psychographics. This marketing concept seeks to divide customers into groups according to their ...

Both Demographics and Psychographics information play an important role in market research. They both provide insights into the customer and are fundamental inputs to a business’s marketing strategy.

Five years ago, you likely read numerous articles outlining the success of Dollar Shave Club. Nearly all of them focused on Dollar Shave Club’s famous viral marketing video. Today, it’s clear that ...

Editor's Note: The following is a guest post from Werner Geyser, founder of Influencer Marketing Hub. A few weeks ago, while watching a demo of Ivvi (an influencer marketing platform the team at ...

"Psychographic microtargeting" sounds like a phrase straight from the mouth of Big Brother. But is this advertising tactic really the dystopian big, bad wolf that many are making it out to be?