As Biharis often say, “Diwali ke baad real festival begins.” While brands are beginning to acknowledge the influence of the ...

The bane of fake followers and consumer fatigue beset some festive campaigns. An 'always on' engagement style rather than 'festive boosts' should be the way forward, say marketing experts ...

After an accident, most insurance companies include the use of aftermarket parts in estimates for repairs. Aftermarket parts that you install yourself as a vehicle modification may also be covered up ...