One prioritizes convenience and personalization. The other puts privacy first. Which one should you use? We help you decide.

Sergey Brin is joining his Google co-founder, Larry Page, in reducing ties to the state where they built their fortunes.

We probably won’t see chunking go away as long as publishers can point to a positive effect. However, Google seems to feel ...

For over two decades, visibility in search meant fighting for page one on Google. That’s still an important goal, but now ...

Search engines transformed health information access, and LLMs offer a new avenue for answering laypeople’s questions. Objective: We aimed to compare the frequency of use and attitudes toward LLMs and ...

SearchneedsLOVE is a next-generation SEO intelligence platform designed to make top-tier SEO accessible to everyone. By hiding complex algorithm decoding behind a "toaster-simple" interface, the ...

In an age where technology constantly reshapes our daily lives, the way we acquire information is undergoing a radical transformation. By 2025, AI applications such as Google Gemini and ChatGPT have ...

AI assistants are quickly becoming the first stop for people who are deciding what to buy. Instead of starting on Google, ...

Lisa M. Given receives funding from the Australian Research Council and Australia's eSafety Commission. She is a Fellow of the Academy of the Social Sciences in Australia and the Association for ...