Brian Niccol was hired to turn the company around. He’ll have a better chance the more time he pledges to be in Seattle.

Starbucks is seeing declining foot traffic at its stores. The company still has a strong global brand. Despite its huge ...

Starbucks Red Cup Day has officially arrived, offering customers a free, reusable red cup with every seasonal drink order.

Starbucks' new CEO, Brian Niccol, took over in September. The company's former CEO, Howard Schultz, believes in his successor ...

In late summer, a customer started showing up at Los Angeles-area Starbucks cafes at all hours of the day, quizzing baristas ...

One of the most recent—and notable—changes is that the company intends to bring back a “human touch” by writing customer ...

titled ‘The Commoditisation of the Starbucks Experience’, that the Starbucks brand had been diluted. That night he sent it to each of the company’s senior executives. A year later, 10,000 employees ...

The coffeehouse chain’s profits are sinking and its popularity is shrinking. Can a simplified menu, TV advertising and clean ...

Starbucks CEO Brian Niccol wants to return the company to its coffeehouse roots. Analysts are optimistic, though they say the ...

The Seattle-based coffee giant is rolling out its 2024 holiday menu on November 7, and it's better than ever. Here's what you ...

Shares of Berjaya Food Bhd dropped to their lowest level in six weeks yesterday, following the café-and-restaurant operator’s ...

Starbucks Malaysia is facing its toughest challenge yet, with one in eight outlets now temporarily closed across the country.