Tredence, a global data science and AI solutions provider, today announced the launch of its Agentic Commerce accelerators.

AI targeting, creative scale, and MMM promised efficiency but often delivered waste. Here’s how to reset PPC priorities for ...

These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

Google's AI Mode checkout aims to reduce friction, but retailers question what it means for brand control, cross-sells, and ...

These conversations reveal how top practitioners are adapting strategy as platforms prioritize automation over transparency.