The new Levi’s Jeans Fit Guide on Alexa is an interactive voice-driven questionnaire designed to help shoppers select the ...

She is also a millennial, a trait evident in her denim style evolution. Before the denim coordinates by Louis Vuitton and ...

After dipping her toes into the season’s most controversial denim trend, Katie Holmes is diving into the deep end. On ...

Gigi Hadid just wore a pair of slimming rich mom jeans and we found the look on Amazon for just $40 — details!

Two longtime friends started a women's clothing boutique and are starting to thinking bigger. Along the way, they've had advice from the U of A Small Business and Technology Development Center.

Vuori has since branched out to include casual clothing and accessories inspired by the West Coast lifestyle. Vuori’s ...

Alex Taylor and Victoria Thain Gioia, founders of vitamin brand Perelel, were brought together by new mom frustrations. Now ...

After purchasing the building located at 1709 Mall Drive, owner Laurie Gillen has expanded the store to offer two levels of ...

Mother-daughter duo Taudine Andrew and Lillian Sanders opened Curveture, a new business focused on plus-sized clothing, on ...

From unlikely origins in toilet seats, fleece-based clothing has moved on over the decades. Our experts put the latest ...

Rebecca Dawson, one of the founders of Every Body Outdoors, set up the clothing company Vampire Outdoors in 2022 because she ...