The coffee giant believes it can double its company-store count in its home market. It is also planning major menu cuts and ...
Starbucks' new CEO, Brian Niccol, has a vision to make Starbucks into a classic coffeehouse, but he has to contend with an ...
Starbucks shares surged on new CEO's plan, but declining sales and high valuation pose risks to the company's future ...
In August of last year, Starbucks stunned the restaurant universe by hiring Brian Niccol as its chairman and CEO. The ...
New CEO Brian Niccol has said since joining the coffee chain in September that he wants Starbucks to refocus on its in-store ...
Starbucks ( NASDAQ: SBUX) issued its first earnings report with Brian Niccol on the job for a full quarter. The coffee chain ...
Starbucks is trying to fix falling sales by changing its vibe back to coffee-house roots. The new CEO says parts of the plan, ...
Starbucks tested out “panic buttons” at five locations to protect baristas during unsafe situations, the company says. The ...