Online holiday spending rises nearly 9% as deep discounts and AI-powered chatbots fuel purchases, Adobe data says
Deep discounts motivated holiday shoppers to spend, according to Adobe’s data. For every 1% drop in the typical price, demand for merchandise increased by about 1% compared with the 2023 holiday season, Adobe data found. That led to an additional $2.25 billion in online spending.
Online holiday shopping soars to record high amid rise of AI shopping assistants, Adobe data shows
Online holiday shopping soared to a fresh record high in 2024, driven by an array of e-commerce discounts and adoption of AI-fueled shopping assistants, according to data released on Tuesday by Adobe.
AI chatbots drive online holiday spending to record level
Online spending throughout the 2024 holiday shopping season reached a record high and was driven, in part, by generative AI chatbots that funneled traffic to retail sites.
US online holiday sales rise nearly 9% on mobile shopping boom, report shows
U.S. online spending rose nearly 9% during the 2024 holiday season, with shoppers increasingly buying products such as TVs and LEGO sets on their smartphones, data from Adobe Analytics showed on Tuesday.
Holiday Online Sales Hit a Record $241 Billion in US, Adobe Says
US e-commerce spending rose 9% to a record $241 billion over the holiday period, sparked by widespread discounts, according to data from Adobe.
Consumers Spent Record $241.4 Billion Online During 2024 Holiday Season, Adobe Data Show
Online shopping climbed to a record in the 2024 holiday season, with the majority of US e-commerce transactions taking place on mobile devices and artificial intelligence powering click throughs to retail websites,
Adobe: Holiday Shopping Season Drove a Record $241.4 Billion Online and Rising 8.7% YoY
Consumers spent $241.4 billion online from Nov. 1 to Dec. 31, up 8.7% year-over-year (YoY) and setting a new record for e-commerce. 15 days saw consumers spend more than $4 billion in a single day (up from 11 days in 2023).
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Holiday shoppers increased spending by 3.8% despite higher prices
(AP Photo/Anne D’Innocenzio, File) Updated [hour]:[minute] [AMPM] [timezone], [monthFull] [day], [year] Sales rose this year ...
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