"I was feeling a complete pivot at this point in time, and I want the album to feel the way my life felt," Swift said of the album, which will come out Oct. 3.

NBC’s Joe Fryer runs through the Highs and Lows of the week on Sunday TODAY including Taylor Swift’s dramatic rollout to reveal her 12th album, “The Life of a Showgirl,” a fisherman who learned a giant lesson after catching a giant squid and more.

"The Life of a Showgirl" will be Swift's 12th studio album. It follows Swift's 11th studio album, "The Tortured Poets Department," which was released on April 19, 2024. That album came with an extra surprise for fans when Swift dropped an additional 15 songs at 2 a.m. that same day.

A showgirl's life takes many forms, and Taylor Swift has the album covers to prove it. After Swift announced her upcoming album, "The Life of a Showgirl," on the Aug. 13 episode of the "New Heights" podcast, she also released four deluxe CD versions of the album for preorder.

Taylor Swift announced her 12th studio album, "The Life of a Showgirl," after a countdown tease on her website. The release date is now set for Oct. 3.

Here are all the art history Easter Eggs Taylor Swift has revealed ahead of new album "The Life of a Showgirl."

The pop superstar Taylor Swift is fully embracing sex appeal less than a decade after she started using curse words in her music.

Swift announced her new album The Life of a Showgirl on August 12, at 12:12 a.m. “So I wanted to show you something,” she said in a trailer of her boyfriend Travis Kelce’s podcast New Heights. She pulls out a briefcase and a blurred-out vinyl of the album, and Kelce’s brother Jason yells in excitement.