One brand strategist, Oliver Errichiello, who has advised more than 200 companies, called the rebrand “a big failure.” He ...

Changing its mind about keeping its name, the MSNBC news network said Monday it will become My Source News Opinion World, or ...

MSNBC is dropping the “NBC” from its name as it splits from NBC News. • The cable network will rebrand later this year as MS ...

The change marks the end of a partnership that began in 1996, with the network joining CNBC and other channels under the new ...

The rebranding — which stands for My Source for News, Opinion, and the World — comes as Comcast spins off several of its ...

(Reuters) -Cable news network MSNBC will change its name and drop the iconic peacock logo as parent Comcast presses ahead ...

MSNBC is rebranding to "MS NOW" and is getting a new logo. Employees are chattering about what the rebrand signals for the ...

As the cable news channel MSNBC splits up with NBC News, it is also dropping the NBC from its name, becoming MS NOW.

Cable news channel MSNBC will rebrand as My Source News Opinion World, or MS NOW, according to internal memos seen by Reuters ...