As the cable news channel MSNBC splits up with NBC News, it is also dropping the NBC from its name. Later this year, the ...

MSNBC is rebranding to MS NOW, but Microsoft’s influence lingers. A look at the history of Microsoft’s role, and how the “MS” ...

One brand strategist, Oliver Errichiello, who has advised more than 200 companies, called the rebrand “a big failure.” He ...

Changing its mind about keeping its name, the MSNBC news network said Monday it will become My Source News Opinion World, or ...

The change marks the end of a partnership that began in 1996, with the network joining CNBC and other channels under the new ...

MSNBC is dropping the “NBC” from its name as it splits from NBC News. • The cable network will rebrand later this year as MS ...

Largely due to the trend of cord cutting, NBC is splitting off MS NOW, CNBC, the Golf Channel, and several other cable TV ...

The 24-hour cable news network announced on Monday that it is taking on a new name in the wake of its spinoff from ...