NIL spending is expected to grow exponentially in college basketball next season, and this legendary ESPN analyst isn't too ...

Who were the players selected in the first round of the 2025 NFL draft that had the highest NIL valuations coming out of ...

To play or not play? That is the question for college football coaches considering spring games in this new era of college ...

In a transformative shift that could redefine the structure of college athletics, the University of Kentucky has become the ...

In a 293-108 vote, representatives of WIAA member schools approved an NIL provision at the organization’s annual meeting in ...

One perk of NIL deals is that more college athletes are staying in school instead of going professional immediately, ...

Shedeur Sanders is likely taking a pay cut as he heads to the NFL.

Athletes in non-revenue sports experience a more laid-back version of NIL than football and basketball players.

Madden Iamaleava became the second family member to bail on an SEC school and bolt for Los Angeles this offseason. The signal ...