How leading retailers use competitive intelligence to navigate AI Overviews, optimize Shopping ads, and win market share.

Crawling has always shaped visibility – but AI search raises the stakes. Learn how to stay seen without losing control.

The old keyword-based approach is breaking down. Shift your B2B PPC approach to match Google’s AI-first direction – without overspending.

Performance Max promises results through automation – but what are you giving up in return? Know the trade-offs before you ...

Sullivan is moving into a new role within the Google Search team, after seven and a half years being with Google.

ChatGPT's public sharing feature is gone due to risks of accidental data leaks. The tool let chats appear in Google search ...

Google is expanding its AI Max beta with ad group-level controls that push search further into a keyword-optional future.

Google’s AI Max ads feature longer headlines and pull content from blog posts (not just landing pages). And they're driving ...

Gen Z is driving a shift toward AI and social platforms for search, as trust in AI tools grows and search habits splinter by ...

Advertisers can now block thousands of websites across campaigns with a few clicks, thanks to powerful new exclusion tools ...

Google Ads' AI Max for Search lets advertisers target users based on location interest – not just where they are, but where ...

Google’s AI search splits into two distinct modes – AI Mode and AI Overviews – and brands can’t treat them the same. That’s ...