Campaign's first-ever list of achievers aged 50+, a cohort pushing the marcomms industry forward through tenacity, experience ...

AKQA staffers.

Articles written by Abidali Dantrelia ...

As the wellness market evolves, so does the need for accountability. Brands that embrace this trend will earn long-term consumer loyalty, says You Care Lifestyle CEO.

Influencers are the new-age brand ambassadors. With millions of followers, hyper-personalised content, and loyal communities, they offer brands a shortcut to attention. But like all powerful tools, ...

As brands chase fandom gold, the event is crafting a careful expansion playbook—scaling big while protecting the authenticity ...

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Hindustan Unilever Ltd and Honasa Consumer Ltd, which owns Mamaearth, have reached a resolution in their legal dispute over rival sunscreen advertisements following proceedings in the Delhi High Court ...

By championing fearless, boundary-pushing childhoods, Horlicks quietly updates its promise of ‘growth’ for the 21st ...

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Brands that get the human-AI bot balance right will are better poised to address consumer issues faster and earn lasting trust, says HAWK Gozoop Group's COO.

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