News

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.
The need to constantly put yourself out there and engage on social media can be an introvert's nightmare. So, what can you do to have an impact while maintaining your equilibrium? An infographic ...
Discover how Google's AI Overview feature is reshaping SEO and the broader implications for marketing and advertising.
General Management - However efficient your organization's processes may be, you're almost certainly experiencing endless rounds of revisions in the development of creative—ads, graphics, emails, ...
Brand Management - Enablement. Enticement. Enrichment. Those three E's are the very foundation of brand admiration. And they are important for any brand in any industry. So how should they be fostered ...
Social Media - Social media stories dominated the list of most popular marketing charts and articles in MarketingProfs in 2010. Facebook, Twitter, LinkedIn, or Wikipedia, figured prominently in seven ...
Discover strategies to manage subscription price increases effectively, balancing customer retention and revenue growth in today's economic climate.
Are you in the know on the latest global advertising trends? Study the 2015 global ad spend forecast to see if your spend is aligned with the industry.
Which creative approaches drive brand impact on TikTok? To find out, TikTok and IPSOS teamed up to conduct a meta-analysis of 296 brand lift studies across multiple verticals. An infographic (below) ...
Brand evangelists are special people. They are passionate about your brand, and literally go out of their way to sing its praises to fellow customers. Just as sports teams have fans, brands have ...
Most marketers say it takes between one and six hours, on average, to create a piece of content. Check out what types of content they create most - and the frequency of content creation.
What percentage of emails sent by marketers ends up in consumers' spam folders? What percentage is flagged as spam--and as not spam--by recipients? Find out for 27 verticals.