Last-click attribution credits all conversions to the last touchpoint—a demo request, a contact form, a direct visit to your site—that a prospect interacted with before buying. Last-click became the ...

Gmail is the most popular email service provider in the United States, and the iPhone is the most commonly used device for accessing email, according to recent research from SendGrid. The 2018 Global ...

This infographic examines how irrelevant marketing impacts brand perception, how people react to irrelevant marketing, and the volume of irrelevant marketing messages that people say they encounter ...

AI video tools promise to level the advertising playing field, but quality and creative strategy still matter. Learn how marketers should approach AI-generated video and its real impact.

Cold outreach to B2B buyers on LinkedIn delivers double the response rate of cold outreach via email. That's one of the insights from a recent report from Sopro on cold outreach trends, which was ...

What are B2B buyers' top frustrations with vendors? What do vendors most often misunderstand about buyers' companies? Which skills will be most important for buyers in the coming years? To find out, ...

Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore. The report was based on data from a survey conducted in November 2025 ...

It's a fact: firms with high levels of customer loyalty have also earned high levels of staff loyalty. It's darn near impossible to build strong customer loyalty with a staff that is in constant ...

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Does the text feel a little off when ChatGPT creates content for your business? The solution may be to improve your prompts with tone modifiers—phrases that help the AI program understand exactly what ...

For over 60 years, the Standard Industrial Classification (SIC) system has served as a widely accepted structure for the analysis of businesses participating in the US economy. Marketers have long ...

Perhaps the most important question confronting anyone thinking about creating a start-up, or marketing any product for that matter, is determining the size of the potential market. There isn't an ...