B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional ...

Social Media Marketing - This infographic from LinkedIn looks at how AI-powered Accelerate ad campaigns work and how they can ...

Artificial Intelligence - Business professionals say the top generative AI-related risks that they're trying to mitigate at ...

Content marketing is evolving, and B2B brands are reacting to a new normal. Discover how content strategy is shifting to meet ...

"Cold emails, cold calls, and cold messaging are dead." How many times have you heard that? Especially recently, everybody in the B2B world seems to be talking about demand generation, brand marketing ...

Americans age 15-19 are more likely than older consumers to believe success comes from hard work, to care about identity-based issues, to value ads that showcase real people, and to use visual-first ...

Did you like this article? Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access… Ayaz Nanji is a ...

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

ChatGPT is the most popular generative AI mobile app as well as the most popular generative AI Web product, according to recent research from Andreessen Horowitz. To compile their rankings of the top ...

To this day, I'm certain they didn't see it coming. Sitting in a conference room and interviewing for Centerline's content-writer job, I walked three of my to-be colleagues through my resume. The ...

The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing due, in part, to the COVID-19 ...

The magic of stories is undeniable. From their very first words, "Once upon a time," stories captivate, inspire, and motivate. Whether you're a seasoned salesperson closing a deal, a marketer crafting ...