May 2025 was a month packed with events that captivated viewers, from the presidential campaign in Poland to the ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

Streaming reached a historic milestone in May as its share of total television usage outpaced the combined share of broadcast and cable for the first time ever, according to Nielsen’s monthly report ...

New data shows that current media is missing the mark engaging LGBTQ+ audiences, but these trends could be the key to gaining ...

Retail media spend is growing. How are marketers incorporating retail media networks in their plans for the year ahead?

The world of sports is expanding, and a number of factors are shaking up the game. Increased globalization, diversifying ...

One clear view of your audience, brought together in one seamless platform. Download your guide for cross-media data and audience insights, and navigate the complexity of media planning with ...

The global marketing landscape in 2025 is a dynamic one. AI’s rapid evolution and the rise of shoppable advertising present exciting opportunities, but the industry is also navigating global market ...

Do you have the full picture of how your — and your competitors’ — advertising is performing around the world? According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their ...

Show-level visibility and granular contextual targeting enabled by Gracenote gives brands more confidence in CTV buys NEW ...

The world of sports is expanding, and a number of factors are shaking up the game. Increased globalization, diversifying ...

Świat sportu rozwija się, a wiele czynników wstrząsa grą. Rosnąca globalizacja, dywersyfikacja fandomów i zmiany w konsumpcji ...