Starbucks aims to boost sales with expanded seating options and power outlets to make stores more inviting for customers.

Starbucks CEO Brian Niccol, takes the helm inheriting a company beset by eroding profits, declining same-store sales, and a ...

New CEO Brian Niccol has rolled out changes he says will not only boost sales and prioritize customers, but will also help Starbucks get "back to Starbucks." Need a break? Play the USA TODAY ...

Starbucks (NASDAQ: SBUX) has one of the most iconic consumer brands in the world. Last year, it brought on CEO Brian Niccol ...

CEO Brian Niccol acknowledges some “mistakes” in the past as the coffee shop giant courted mobile and takeout customers. The ...

CHICAGO] Starbucks is betting customers will linger and order more lattes if they can find a cosy spot to charge their phones ...

These investors are interested in preserving and growing wealth, so they don't make an investment unless they see relatively ...

Starbucks CEO Brian Niccol wants everyone to know the “third place” is alive and well. It’s a concept the coffee giant has long embraced, giving guests a comfortable space between their home and ...

It's trying to win back customers after recent earnings reports showed Starbucks' sales slipping, both in the US and globally. The turnaround attempt arrived at Starbucks' headquarters in Seattle ...

Today, Benzinga's options scanner identified 11 options transactions for Starbucks. This is an unusual occurrence. The ...

Over the past year, Starbucks’ sales have struggled amid recent menu price increases and a consumer boycott over alleged political alliances in the Gaza war. In its latest earnings report ...