Apple CEO Tim Cook signaled on Thursday the iPhone maker was ready to spend more to catch up to rivals in artificial ...

Apple CEO Tim Cook confirmed plans to boost four-year investment in the United States to $600B and touted the "American ...

Tim Cook emphasized the importance of AI during an all-hands meeting after strong earnings, signaling a strategic shift for ...

Ever since the artificial intelligence (AI) mania first gripped markets in 2023, Apple (AAPL) has been trying to convince ...

Apple wants investors to know it's taking bigger steps to catch up in the AI race, amid worries about its progress.

With its AI offering expected to be a huge driver of sales, 24/7 Wall St. projects significant upside for Apple stock through ...

Tech giant Apple ($AAPL) is changing its strategy on artificial intelligence, with CEO Tim Cook saying that the company is ...

B investment in the U.S. is a "good strategic poker move for Cook." The firm has maintained its Outperform rating and $270 price target on the stock. Shares of Apple climbed about 3% premarket on ...

Apple Inc. (AAPL) is preparing to spend more on artificial intelligence, marking a change from its usual careful approach to ...

Apple, Inc. (AAPL) is reportedly developing a “stripped-down” rival to OpenAI’s hugely popular ChatGPT chatbot, aligning with ...

Key Takeaways Apple expects tariffs to cost the company $1.1 billion this quarter, CEO Tim Cook told investors on Thursday's earnings call.The iPhone maker said it absorbed $800 million in tariff ...

Apple (AAPL) has sold 3 billion iPhones since the first model was launched in 2007, a significant milestone for a device ...