While he eventually signed with the swoosh, James told NFL brothers Travis and Jason Kelce on their podcast New Heights that ...

The Nike Lebron NXXT GEN Genisus “Viotech” sneakers are set to make their debut in the market. The latest model represents a ...

Los Angeles Lakers superstar LeBron James is the NBA's all-time leading scorer. Thanks to Nike, fans of the basketball legend ...

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

Kiyan Anthony, son of Carmelo Anthony, caused a buzz in the basketball world after being named MVP of the Hoophall Classic ...

Andre Drummond, LeBron James' former teammate on the LA Lakers, revealed his 'Welcome to the NBA' moment in a recent episode ...

With a little more than a month to go in the regular season, the Wooden Award for college basketball's best player is Cooper ...

Long before he had over 20 signature shoes, LeBron James was the most coveted sneaker free agent on earth, with all the top brands clamoring for his signature. Lebron really TURNED DOWN $10M ...

LeBron James was a special guest on ‘New Heights’ this week. The four-time NBA champion and all-time leading scorer appeared ...

The Los Angeles Lakers were fighting with everything they had to avoid picking up a loss in the Crypto.com arena on Friday ...

Lakers forward LeBron James has accomplished virtually everything, but it wasn't until this season that he registered the greatest feat of his career.