If you visit the Hermès website in search of a scarf or a handbag, take a close look at the whimsical creatures floating ...

BMW is pulling back tens of thousands of its newest X3 crossovers after discovering a steering software problem that can ...

A Case Study on How Brand Equity and Service Quality Shape Revisit Intention in Luxury Hospitality The hospitality industry is rapidly evolving through digital transformation, giving rise to hybrid ...

Sony is paying more than a few peanuts to get majority ownership of Charles M. Schulz’s beloved Peanuts franchise featuring Snoopy, Charlie Brown and more. Sony Pictures Entertainment and Sony Music ...

AI hallucinations about a brand come in many types: A generative AI system might show a person who isn’t the actual founder, display the wrong address for the headquarters, or describe an old product ...

Almost exactly 10 years ago, OpenAI was founded. The AI outfit's CEO, Sam Altman, has marked the anniversary with a retrospective blog post which concludes much as the company's original mission ...

FDA recalled more than 236,500 cases of shredded cheese Shredded cheese recalled include Walmart, Target and Aldi brands Recalled cheese was sold in 31 states, including Tennessee Be sure to check ...

Airbus teams are racing to help airlines fix an issue affecting A320 jets. The company recalled some of the planes late Friday due to data corruption risks from solar flares. The recall could impact ...

The move marks the latest update in the legal proceedings, after the EU bond consolidated tape provider (CTP), Ediphy, appealed the decision to award the mandate to Etrading Software in September.

A forensic breakdown of 12 world-class brand positioning statement examples. Learn the internal strategies that built Apple, Tesla, and Amazon. Most businesses do not have a positioning problem; they ...

The Centers for Disease Control and Prevention (CDC) this week cited some of our work in new guidance related to vaccines and autism. However, the citations do not provide the greater context of the ...