New Starbucks CEO should be grounded in Seattle
Brian Niccol was hired to turn the company around. He’ll have a better chance the more time he pledges to be in Seattle.
Former Starbucks CEO Howard Schultz says Brian Niccol's back-to-basics plan will fix slumping sales at the coffee giant
Starbucks' new CEO, Brian Niccol, took over in September. The company's former CEO, Howard Schultz, believes in his successor ...
More Sharpies, fewer customizations: How Starbucks aims to reclaim its identity
Starbucks baristas have consistently raised the alarm about how the number of possible drink customizations, which many customers select through the chain’s digital app for online ordering, has ...
New Starbucks CEO Scouted Cafes Before Taking Over: What He’s Tackling First
The coffee chain’s new chief executive is focusing on cafe operations and company affairs as he seeks quick change.
The Free Press Journal13d
Starbucks Shares React As New CEO Brian Niccol Looks To Shake Up The Coffee Chain Amid Fall In Sales
The most recent change came to pass when Indian-origin executive Laxman Narasimhan was shown the door and Chipotle's Brian Niccol was brought in to take the reigns. ₹10,00,000 A Day For Travel ...
NBC 6 South Florida14d
A fast-changing Chinese coffee market awaits Starbucks CEO Brian Niccol
On Starbucks' fourth-quarter earnings call, newly installed CEO Brian Niccol told investors he needed to spend more time in China to understand the challenges. The company's same-store sales in ...
Mint14d
Starbucks CEO’s ‘Achievable’ Vision Sparks Cautious Optimism on Wall Street
(Bloomberg) -- The turnaround pitch from Starbucks Corp.’s new boss Brian Niccol touched on everything from Sharpies to soy milk, and Wall Street mostly liked what it saw. Niccol, speaking ...