The new Starbucks strategy: Will CEO Brian Niccol’s plan work?
Starbucks CEO Brian Niccol wants to return the company to its coffeehouse roots. Analysts are optimistic, though they say the ...
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Chipotle Names Scott Boatwright as CEO After Brian Niccol's Departure to Starbucks
Chipotle Mexican Grill appointed Scott Boatwright as its permanent CEO, filling the role after Brian Niccol's departure to ...
Starbucks CEO Brian Niccol's New Strategies All Share This Essential Quality That Could Help the Dividend Stock Return to Growth
Niccol said the following on the earnings call: We're reclaiming the third place, so our cafes feel like the welcoming coffee ...
New Starbucks CEO should be grounded in Seattle
Brian Niccol was hired to turn the company around. He’ll have a better chance the more time he pledges to be in Seattle.
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The new Starbucks strategy: Will CEO Brian Niccol’s plan work?
Brian Niccol, who took over as CEO in September ... Niccol emphasized the need for the company to get back to its roots as a coffee house. "It is clear we need to fundamentally change our strategy ...
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The burrito king in coffee land: Starbucks CEO Brian Niccol’s biggest challenge is fixing the bad vibes
Niccol addressed the issue head-on during the company’s earnings call this week, and discussed getting back to the brand’s ...
Starbucks rolling out Red Cup Day: Here are the details
Starbucks revealed the date it will hold Red Cup Day this year: Thursday, Nov. 14, according to the popular coffee house ...