Brian Niccol will receive an ... "Why should I use paper straws if the Starbucks CEO flies to his office on a jet every week?" And then there were some memes, of course. This too.

I thought in August that Brian Niccol's appointment as Chair ... audacious steps to recover the brand. "Return to Starbucks" is a marketing meme, not a strategy. The kind of value Niccol needs ...