Starbucks (SBUX) is embarking on a bold turnaround plan under new CEO Brian Niccol. The coffee giant hopes to reclaim its ...

Brian Niccol was hired to turn the company around. He’ll have a better chance the more time he pledges to be in Seattle.

Warren Buffett Owns 1 Vanguard Index Fund That Could Soar by 150%, According to a Top Wall Street Analyst was originally ...

Starbucks' new CEO, Brian Niccol, took over in September. The company's former CEO, Howard Schultz, believes in his successor ...

Starbucks CEO Brian Niccol wants to return the company to its coffeehouse roots. Analysts are optimistic, though they say the ...

10,00,000 A Day For Travel: New Starbucks CEO Brian Niccol's 'Commute' From California To Seatle... Niccol recently oversaw his first earnings call and as per 'expectations', the company's ...

New CEO Brian Niccol is hoping customers will fall back in love with the coffee chain. Here’s why they fell out of love in ...

(Bloomberg) -- The turnaround pitch from Starbucks Corp.’s new boss Brian Niccol touched on everything from Sharpies to soy milk, and Wall Street mostly liked what it saw. Niccol, speaking ...

After three straight quarters of declining same-store sales, Starbucks’ new CEO, Brian Niccol, is making some changes, including cutting down on highly customized drink orders. Both customers ...

Starbucks in recent months has suffered from weaker U.S. sales as consumers, after two years of wrestling with inflation, shy away from its higher-priced coffee. Competition in China has also ...