New study explores why people form strong opinions with limited information. Research shows surprising willingness to change ...
While green has a slightly longer wavelength than blue, it still offers similar benefits to your mood. “Today, green is ...
Color can make or break a space — here, experts share the shades to stay away from in certain spaces, and where you can bend ...
Using lighter colors, such as white or light gray, in a logo or brand design can convey a range of positive attributes. White ...
A color and design psychology specialist, Khan has earned a Residential Interior Design Qualifying Certification (RIDQC). With a solid foundation in business and technology — holding both an MBA and ...
Certain colors are believed to convey a certain feeling but at the end of the day, it is subjective and important to take ...
Branding psychology is an integral part of the marketing process. Branding creates an identity that people can easily recognise and associate with. Branding is an integral part of a company. It helps ...
Colour psychology has been used by the brands for many years and is applied to human personality traits attracting customers to buy the item. (Image Credits: Pinterest) It is our human tendency to ...
Colour Preferences in Children and Adults" was published in the journal Sex Roles. Christine Mohr, Ph.D., is a full Professor for Cognitive Psychology at the University of Lausanne, Switzerland.