Coca-Cola has been making Christmas ads for a very, very long time. But it’s latest one was created using AI-generation tools ...

The updated design on the city beach lifeguard towers will include advertising, as well as access to real-time public safety ...

Marketeers use generation effects to bolster the memorability of ads. But what if its effects are laboratory illusions? And ...

Lamar Advertising Company (NASDAQ ... Revenue increased across all products, billboards, transit, airport and logos and all operating regions. Expenses meanwhile ran a little bit hot, increasing 5.4% ...

Advertising doesn’t just inform; it subtly molds our choices. In the competitive fast-food sector, standing out through ...

K-pop group NewJeans’ live performance of their song “ETA” on SBS' Inkigayo music program last July, where members used Apple ...

Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of noise-canceling earbuds ...

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation.

With cycling though, thanks to the Union Cycliste International governing body insisting that every piece of equipment used ...

SoftBank Corp. (TOKYO:9434, “SoftBank”) announced it launched full-fledged initiatives to develop “AITRAS,” a convergence ...