Your brand is no longer what you say it is; it’s what they say it is. Stop wasting budget on outdated tactics. Read our review of The Brand Flip now.

Some store brand formulas satisfy the most discerning shoppers, but here's when you might want to pay for the label.

Turmeric and ibuprofen both reduce inflammation and pain, but they work in different ways. Learn how curcumin extract (from ...

Generic medications are not the same as brand medications. Small differences in ingredients that are permitted by the FDA may affect efficacy.

Forget splurging on the store-brand snack. Kroger will have you saving money and loving your treat with these dupes that are ...

Ozempic isn’t the only drug that mimics the natural GLP-1 hormone, so users feel fuller for longer and eat less. There’s also ...

Every January, pharmaceutical companies increase the prices of hundreds of drugs. This year there's a disconnect between the deals with the Trump administration on some drug prices versus others.

Imagine standing in front of an aisle with two bottles of oil looking down at you. Both of them claim to meet the same standards. The only difference is that one is a run-of-the-mill store brand while ...

The dominance of these brands in Nigeria highlights the power of early entry, strong branding, and widespread distribution. In Nigeria, certain brands have become so embedded in daily life that their ...

PHOENIX — With flu cases rising overseas in countries like the United Kingdom and a new variant identified in Japan, experts warn that the United States could face an earlier flu season this year.