After announcing the renaming of her lifestyle brand, Meghan Markle has been accused of trying to “snatch" the same name of a small business in NYC.

Meghan Markle Faces Backlash for Using Clothing Brand’s Name for New Lifestyle Venture. The Duchess of Sussex's brand is called As Ever, the same name as an existing clothing brand in New York City.

On Tuesday, the clothing brand As Ever, which launched in 2017, released a statement in response to Markle's brand. "I want ...

Meghan Markle’s new As Ever brand has effectively been banned from selling clothing because the name is too similar to a Chinese fast-fashion company of the same name. In documents obtained by ...

An independent NYC clothing brand named As Ever has detailed its concerns after Meghan Markle rebranded her lifestyle business venture to the same name. The Duchess of Sussex, 43, this week ...

A vintage clothing brand started in 2015 that bears the same name as Meghan Markle's newly announced lifestyle brand, As Ever, has made its stance clear after the furore that followed the duchess ...

The conventional wisdom given to burgeoning designers is never to name your brand after yourself. Yet designers rarely heed that advice, hoping to capitalize on the cache associated with their ...