A games industry analyst claims that companies are hoping for GTA VI to cost $100 to offset rising development costs and inspire other games to increase prices.

Rival game developers are already being ‘kept up at night’ by GTA 6 despite the fact it doesn’t even have a release date yet.

GTA 6 may set a new $100 base price for games, possibly sparking industry-wide changes in pricing. The game's unprecedented buzz could justify the price hike, aiding in AAA development costs. The ambiguous 2025 release date is making other studios hesitant about releasing their games to avoid competing with GTA 6.

Some gamemakers want 'Grand Theft Auto VI' to be priced between $80 and $100 to give the game industry "hope" as it continues to struggle financially, analyst Matthew Ball has said.

An annual report into the state of video games has raised eyebrows for suggesting Rockstar will sell the long-awaited behemoth that is GTA 6 for $100 - around £80. The amount could be justified by the game's enormous budget and would fit with a similar move by GTA publisher Take-Two back at the start of the current console generation,