Anheuser-Busch InBev ( BUD) announced during the week a tantalizing plan to re-enter the energy drink category through a ...

Anheuser-Busch and 1st Phorm, a sports nutrition and supplements company, are partnering to launch innovations in the growing ...

Renowned Northern Ireland restaurateur and cookbook author Niall McKenna MBE tells Money how he's cut costs in his restaurant ...

Logan Paul recently pitched his popular beverage, Prime Hydration, to billionaire investor Mark Cuban, hoping for an ...

Alex Cooper, host of the Call Her Daddy podcast, is helming a new line of hydration drinks “designed by women for everyone.” ...

Most energy drinks are not FDA approvedToo much caffeine can lead to negative side effectsMany energy drinks have 200mg of ...

Kyle Larson partners with Prime to attract younger NASCAR fans, blending tradition with modern sports drink appeal.

A recent study shows the rate of kids going to the hospital due to high caffeine consumption has more than doubled in certain age groups.