This is far from guaranteed to be a fight as the Pauls — known marketing savants — are famous for pulling these types of stunts for publicity: Logan previously pulled a marketing ploy that showed his bus under attack from angry fans who appeared to be pelting him with PRIME drink bottles.

Jake and Logan Paul teased a March 27 event on social media, but reports suggest it will be a reality series on HBO Max, not a boxing match.

Mackenzie Salmon reacts to the news that brothers Jake and Logan Paul will face off in the boxing ring on March 27th.